Once and For All

Yesterday’s mail included a post card with large letters screaming to me “Quit smoking now…for once and for all!” Once and for all is a strange sentiment. I remember that phrase from my mother using it mostly when talking about things that happen more than once because they don’t last for all. Typically something like “I’m telling you for once and for all to get in there and clean up your room.”

That post card didn’t encourage me to clean my room. But that probably wasn’t its intention. It didn’t encourage me to stop smoking either, nor to sign up for the very successful (in its words) smoking cessation program it was hawking. Why not? Because I don’t smoke. A run of the mill solicitation for behavior modification may not know that but my own insurance company should, especially since every time I fill out one of their health questionaires I check “no ” where they ask about smoking.

Last week I got an email from my cable company encouraging me to consider paying my bill electronically. I can save time and money it explained if I would pay my monthly fees using a computer instead of a checkbook. I’m not convinced that it takes less time to open a browser than to open a checbook or if the saving money refers to the one postage stamp a month I can rescue from the clutches of the mailman that comes to a whopping 4 bucks a year is worth the effort. Butler  I am convinced that I already pay them using a monthly auto draft that takes me no time (and saves me at least 4 dollars a year (woohoo)) and they should know that.

About a month ago I was multitasking by watching TV, reading emails and intermittently dozing in my recliner. I opened an email asking me to complete a survey on new trends in technology. Since I was in one of my non-dozing periods I thought I would and clicked on the link in the email – on my tablet. It directed me to a page that read “Were sorry, this survey does not support mobile devices.” Hmm, the survey on new trends in technology doesn’t support the old tablet technology.

It seems to me that there is a lot of information about us that “service” providers have that they must not realize what they have. Or don’t care. Could it be that exemplifies the rest of their service also? Maybe they should reconsider that. For once and for all.

That’s what I think. Really. How ’bout you?


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