Brutalbee Honest

Don’t be shocked. I may get a little ranty here. I try to be fair and respectful to everybody regardless of their views. But things I’ve heard in the media lately have gotten me over my edge. One thing I insist on is honesty. At lest from my food.  Apparently food feels it no longer feels it has to hold up its end of the deal.

Once upon a time, honesty in food was a given. “I Can’t Believe It’s Not Butter” took honest to the brutal level. (And now that I think about it, I can’t begin to count the number of women who I’ve tried to tell that honesty doesn’t have to be brutal.) (But I digress.)  But at least the Not Butter people were honest enough so that if you did pick up a stick or two of the stuff you didn’t expect it to be butter. After all, Not Butter is right in the name.

honeybeeOk, food hasn’t always been honest. Sweetbreads don’t come from the bakery. Head cheese doesn’t start out as milk. Neither does soy milk. And don’t bother to bring up lady fingers. But for the most part when you  see something that isn’t it usually says so, like salt substitute or butter flavor popcorn.

However, this latest aberration in food dishonesty has gone too far. Apparently the latest craze is beeless honey. Not only are the proponents of this deviation from good taste (and from good tasting food) dishonest, they claim that this, this, this stuff is protecting the bees. And what are they making this misrepresentation from? Apples. Bananas. Dates. Flax seed oil. All good stuff (well, three out of four) but nothing that could keep a bee buzzing for very long. If you want to sell fruit paste than make it the best tasting fruit paste you can and give it a catchy name like Kit Kat, A1, V8, New Coke. But please, leave the honey business to the experts. Honestly.

No, honesty.

That’s what I think. Really. How ‘bout you?

PS: Happy Groundhog Day!

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2 comments

  1. Beeless honey?! I haven’t heard or seen this yet. I can’t imagine it would taste very good. Seems smarter to just use agave or maple syrup if you’re vegan. Not more fake processed crap. Strange!

    1. It was new to me. You know, I am the one of the most easy going people I know but don’t go messing with food. If you want honey, eat honey. Personally I don’t like beets but I’m not going to invent a beet-flavored cow just so I can experience beets without compromising my beet dislike-ness. Personally, I think it all started with bacon bits.

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