You all know that I am not fond of Black Friday. I don’t mind the crowds or the sales or the bustling hustle. I really don’t even care that stores open on Thanksgiving. For many families that is their together time. What I don’t like is that the marketers have turned the whole thing into a, a, a thing!
There is no Black Friday. It’s Black November. Those sales started 3 weeks ago. And they aren’t all that great anyway. And now we get to start Cyber Monday, which many stores are calling Cyber Week including a couple of stores that don’t have any on-line presence. Which is fine because all of the ones that do, including those who are exclusively on-line had Black Friday for all of last week and/or this month.
Last Saturday among the many e-mails that graced my in-box were more than one proclaiming that they were entering the “last days” of their Black Friday sales so be sure to order now, soon, and often because at 11:59 on Sunday night those deals will disappear. Then on Sunday I got the “sneak preview” e-mails of the Cyber Monday deals starting at 6pm that very Sunday and available only for the next five days. From the same retailers. For the same products. The same ad with a different header. I should have ordered something between 6pm and midnight to see if I would have gotten a double discount.
See, that’s why I don’t like Black Friday. It’s insulting. But I did get a good deal on some silk poinsettias.
That’s what I think. Really. How ‘bout you?