I’m so frustrated. I was doing my weekly coupon thing (you know about from reading “Past Their Prime” (Oct. 13, 2014)) and I discovered I am throwing out more old coupons than I am adding new ones. The problem is that I don’t need four cans of soup and if I did I’d like to save more than 25 cents on the transaction.
Manufacturer coupon writers are getting greedy. It’s no longer enough to encourage repeat buyers to continue repeating or to entice new buyers to try their items. Now they want to move as much product as possible in as short a time as possible.
The retailers aren’t helping much either. A few years ago it was routine to find supermarket ads with specials like 10 for $10 never caring if the buyer really bought 10, 6, 4, or just 1. They could have made the ad read 500 for $500 (a real steal as long as you have the storage space available) but the real price was actually one for one dollar (a real bargain and much less cabinet space required). (You know about this also because you read “Buy One, Get What?” Jan. 12, 2012.) “Buy one get one” was just a fancy way of saying “half off.” That was then. This is now.
And now the ads are much more literal (not to be confused with literary). If the ad says PowerAde is buy 10 get 10 free you better plan on buying 10 if you want to reap any savings. But before you get carried away clearing shelf space in the kitchen, know that the buy one/get one ratio is also changing. Now you’re more than likely to see buy 10 get 5, an overall savings of only 33%, not the 50% we’ve gotten used to.
The ads are full of buy 4 get 2, or buy 2 get 1. There are still some buy one get one deals but you better plan on walking out with two items and not think you’ll get away with one for half price. On the other hand, do that twice in one shopping trip and you can use that “save 25 cents on 4” coupon you’ve been holding on to.
That’s what I think. Really. How ‘bout you?