It was a while ago that I was on my way to an appointment and was there early. Very early. Most of the time I hit my appointments just about on time. This particular morning I was way off. I left too early, drove too fast, got no red lights, did who knows what but for some reason I was early with a capital ‘E.’ No problem. I’ll have breakfast.
I slipped into a hole in the wall diner and had a remarkably tasty omelet with chorizo, onions, jalapenos, tomatoes, salsa, and sour cream. This was after the waitress ran through the morning’s specials including a pancake special. I was told their pancakes are always special, so special that people come from all over for their pancakes. When I was finished and the waitress was clearing my place I mentioned that the omelet was very good, just as good as I’m sure the pancakes would have been. It was the salsa. The salsa was very good, very fresh, not too hot but authoritative enough to hold one’s attention. Oh yes, she agreed that it was good salsa. She went on to tell me that they sell it by the quart jar and, in fact, people come from all over for their salsa. As I was at the register paying my bill I noticed again that one of the specials was two eggs any style served over corned beef hash. I like corned beef hash and had I thought more of it when I ordered I would have taken advantage of that special. And I must have said that out loud because the lady running the cash register said that they make their own hash and I would have liked it. Everybody likes it. In fact, people come from all over for their hash.
Those were some people who were very sure of the products they were persuading the public to purchase. I‘m certain that had I brought it up I would have been assured that people come from all over for their oatmeal. Someday I’ll go back there for lunch and see what the world beats a path there for after 11. I’m sure that the lunch crowd comes from all over also.
That crowd might even be larger than usual. You see, when I got to my appointment two employees on the other side of the reception window were discussing lunch. I happened to mention the diner I had just come from and mentioned that they had a pretty good breakfast there and I bet lunch would be good also. They commented that they had indeed never been there; it looked too much like a hole in the wall for them to take a chance. Now that they heard good stuff about it, that might be where they end up when the lunch bell rings.
Contrast that with another day when I was sitting at a pizza parlor waiting for a calzone for my lunch of the day. A pleasant enough place with good enough food, good enough that when I feel the need for something that I would not ordinarily make for myself, like a calzone, I’ll let them make it for me. While I was waiting another diner walked in and asked if there were any lunch specials. The girl at the “Order Here!” corner of the counter looked up and said, “The specials are written on the window.”
You know, I bet I can find another pizza place that can make a good calzone.
That’s what I think. Really. How ‘bout you?