In general, we’re not Black Friday bashers particularly when it restricts itself to Fridays. But those who plan these things are really taking the American public for a bunch of morons. Perhaps we deserve it.
Last year we got to deal with Cyber Week versus the boring standard of just one old lonely Cyber Monday. (See “Welcome to Black Cyber Month,” Nov. 30, 2012 in Holidays.) We have to wait a week to see what they will call it now especially that most retailers have extended Black Friday specials to their on-line shops. I guess we’re supposed to sit at our desk chairs after Thanksgiving dinner waiting for the prices to magically drop.
If you don’t want to wait until Thursday night to take advantage of the Black Friday deals you can go out Thursday morning. Yep, most of the retailers are now having Thanksgiving specials from 7am to 4pm before closing for a couple hours (we guess so the worker bees can rush home to say a blessing, give their thanks, and swallow a few pounds of the holiday feast). At 6pm those same stores will re-open with the Black Friday specials which if you compare ad fliers look suspiciously like the earlier sales. The question is, why bother with the charade of closing for those couple hours. Do you really think the American public is so dumb they will go out once in the morning for one sale and then again in the evening for a “different” sale. Hmm.
One flyer in this week’s Sunday paper that stood out was the one touting Black Friday pricing all week long. That even beat the one with BFS (Black Friday Specials) beginning Tuesday, not to mention the one that had special selections available Wednesday. None of these were car dealerships which have been advertising Black Friday deals all month.
We have an idea we’d like to pass along to the CEOs of the various solicitors of own hard earned money. How about one price all year, every year? When you get tired of selling a particular brand you can have a clearance sale but other than that, just one price. Last week there were the pre-Thanksgiving sales. The week before that were the post-Halloween sales. A couple weeks before those were the fall festival sales. And three weeks from now will be the pre-Christmas sales. Are those prices really all that much different? One price per item all day, every day, 24/7, 365.
And you won’t even have to compare “thousands of prices every week” to see that your customers get the best deal or you’ll refund the difference. Just start out with the best deal. It worked for Saturn. Umm, we’ll get back to you on that.
Now, that’s what we think. Really. How ‘bout you?