We regret to inform you…

‘Tis the season for catalog shopping. Whether on-line or a hard-copy catalog, people are still looking at colorful pictures, picturing loved ones in those colors, and sending off credit card numbers and waiting for packages on the porch to be there to greet them every day after work. Neither of We is any different.

Sometimes the operation is as smooth as we just described it. Every now and then an e-mail pops up that says, ‘Sorry, we regret to inform you that something bad happened and you won’t get your gift until May’ dashing hopes of holiday cheer and now wondering what to get Uncle Ed. She of We had just such an e-mail a bit ago. Well, actually, no, she didn’t. She got an e-mail not at all like that. This is what she got.

Unfortunately, we have to inform you of an error the fulfillment warehouse made which resulted in your order not shipping. Nope. Nada. None. It had not shipped as of yesterday. We are so sorry for this error!

We have confirmed that the warehouse has now fixed the error and your order will be en-route to you as of Monday 12/7 if it is not already.

Of course, the big question is: Will it arrive by Christmas? YES – you will receive it in time!

Don’t you just love it? ‘Dear customer, we made a mistake and you weren’t getting anything but we fixed it and now you will get it. And on time.’ No blaming the slowness of the mail. No blaming the foibles of electronic transmissions. No blaming volume or “this unanticipated popularity of our items.” Nope. We messed up, we fixed it, it’s on its way. And with cheerful punctuation!

‘Tis the season for catalog shopping. And ‘tis the season for occasional disappointment. We think it’s good that somebody out there takes a light-hearted approach at their job. Why be so serious? Especially when it comes to punctuation!

Now, that’s what we think. Really. How ‘bout you?



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